With KING KOIL, we have developed innovative products and provide strong relationship services to our customers. We are mindful that our products meet the specifications and affordability parameters of customers. Through this understanding we have adopted a multi-brand strategy under KING KOIL to cater for different market segments. With this strategy, we have successfully developed WORLD LUXURY KINGKOIL, LATEX NATURAL RESPONSE, LUXURY HOTEL COLLECTION, EXTENDED LIFE, CERIA series to tackle each of the segment. Aside from KING KOIL, Kaiserkorp Group has developed affordable brands such as FIRST KNIGHT, TAGGE, and WONDERCOIL, which still provide more affordable high quality product lines.
Kaiserkorp Group continues to invest in brand building activities via innovative marketing strategies and creative advertising campaigns to further lift our brands image and build brand equity of KING KOIL in Malaysia. In 2016, with our retail partners, we successfully transformed our KING KOIL LUXURY COLLECTION into the KING KOIL SUITES flagship stores. We launched nine (9) stores throughout Malaysia, with four (4) stores in strategic areas in Klang Valley and one (1) store each in Georgetown, Batu Pahat, Kuching, Alor Setar and Kota Kinabalu. We also successfully developed and launched the LATEX NATURAL RESPONSE series, the first customisable and 100% Natural Latex Mattress, which sets a new benchmark in the bedding industry.
Kaiserkorp Group also produces other bedding related products under KING KOIL and its other brands for pillows of latex, down-feather, micro-fibre and polyester plus fine bedlinens and cotton towels. We have also partnered with PROTECT-A-BED to provide our customers with the best mattress protection against bed-bugs, allergens, stains and spills, perspiration and body fluids. PROTECT-A-BED is the world’s best-selling mattress protector, selling in thirty (30) countries and across five (5) continents. It is the No.1 recognised brand in the USA for mattress protection.