With KING KOIL, we have developed innovative products and provided strong relationship services to our customers. Our products are priced to meet the specifications and affordability parameters of customers. Through this understanding we have adopted a multi-brand strategy under KING KOIL to cater for different market segments. With this strategy, we have successfully developed WOLRD LUXURY KINGKOIL, NATURAL RESPONSE, LUXURY HOTEL COLLECTION, EXTENDED LIFE, CERIA AND PRINCE COLLECTION series suitable for different market segment. Aside from KING KOIL, Kaiserkorp Group also developed affordable brands like FIRST KNIGHT and WONDERCOIL thus providing additional affordable quality product ranges. Kaiserkorp is also into OEM manufacturing for third-party brands and retailers in South East Malaysia.
Kaiserkorp Group continues to invest in brand building activities via innovative marketing strategies and creative advertising campaigns to further lift our brands image and build brand equity of KING KOIL in Malaysia. In 2016, with our retail partners, we successfully transformed our KING KOIL LUXURY COLLECTION into the KING KOIL SUITES flagship stores.
Todate, 13 KING KOIL flagship stores have been set up in major towns. In continuing the brand building of KING KOIL, a local superstar, Fattah Amin was engaged to be KING KOIL brand Ambassador for the PRINCE COLLECTION series.
An important business sector for Kaiserkorp Group is in hospitality where KING KOIL has been supplying to more than 1,000 hotels in Malaysia and Southeast Asia in the last 35 years.
The KING KOIL brand is a popular and trusted brand among top hoteliers and hotel operators in Malaysia. More than 80% of the 5-Star hotels in Malaysia are using KING KOIL hospitality bedding.
Kaiserkorp Group also produces bedding related products and OEM brands for pillows of latex, down-feather, micro-fibre and polyester plus fine bedlinens and cotton towels.
KING KOIL has partnered with PROTECT-A-BED to provide our customers with the best mattress protection against bed-bugs, allergens, stains and spills, perspiration and body fluids. PROTECT-A-BED is the world’s best-selling mattress protector, selling in 30 countries and across 6 continents. It is the No.1 recognised brand in the USA for mattress protection.