Aside from KING KOIL, Kaiserkorp Group also developed affordable brands like FIRST KNIGHT and WONDERCOIL thus providing additional affordable quality product range. Kaiserkorp is also into OEM manufacturing for third-party brands and retailers in Asia and North America.
Kaiserkorp Group continues to invest in brand building activities via innovative marketing strategies and creative advertising campaigns to further lift the brand’s image and build brand equity for KING KOIL in Malaysia. KING KOIL had started its digital journey to promote and engage consumers via Facebook, Instagram etc in 2019. KING KOIL is one of the top brands currently selling mattresses online through online selling platform, Lazada.
To-date, there are 13 KING KOIL Flagship Stores located in major towns in Malaysia. In continuing the brand building exercise, KING KOIL started its very own retail store – KING KOIL Concept Store in 2019, located at Glo Damansara at Petaling Jaya, Selangor and Central i-City at Shah Alam, Selangor in 2020. The purpose of KING KOIL Concept Store is to continue to promote KING KOIL brand and healthy sleep, and perform market research to understand consumer needs with the International Chiropractors Association (“ICA”), USA.
KING KOIL is the only mattress brand endorsed by the Doctors of the ICA and the Foundation of Chiropractic Education of Research (“FCER”) of USA.
Another important business sector for Kaiserkorp Group is in hospitality where KING KOIL has been supplying to more than 80% of the 5-Star hotels in Malaysia for more than 3 decades, because KING KOIL brand is a popular and trusted brand among top hoteliers and hotel operators in Malaysia.
Kaiserkorp Group also produces bedding related products and OEM brands for pillows of latex, down-feather, micro-fibre and polyester fibrefill plus fine bedlinens and cotton towels.
KING KOIL has partnered with PROTECT-A-BED to provide our customers with the best mattress protection against bed-bugs, allergens, stains and spills, perspiration and body fluids. PROTECT-A-BED is the world’s best-selling mattress protector, selling in 30 countries and across 6 continents. It is the No.1 recognised brand in USA for mattress protection.